Pricing Your Home Correctly

Selling a home quickly and for the right price in the Fayetteville / Fort Bragg area market is a balancing act: Price too high and it won’t sell, but price too low and you may lose money. The stakes are high! This page explains how 360 Real Estate can help you make the right decision.

The 360 Real Estate Comparative Market Analysis

With this service, we look at all the factors that might influence the value of your property, and come up with a price that's guaranteed to attract buyers. Our CMA includes a thorough assessment of your home, research on other sold properties in the area, and specific tips on how to make your home more attractive.

By the end of our CMA, you'll have a checklist of strategies to sell your home for the highest value possible. Putting this kind of care into pricing and finding the market niche for your home will also help the sale go faster. Contact 360 Real Estate at (910) 534-1322 or contact us via e-mail to schedule an in-home consultation .

How Pricing Affects Your Home  

Studies have shown that price accounts for 80 percent of any home marketing campaign's effectiveness. That's why it's imperative to price your Fayetteville / Fort Bragg area home at fair market value right from the start. By utilizing this approach, you will often find that the first offer on your home is the best offer. Why?

The figure below illustrates the reason. Homes priced at market value (or below) appeal to the largest group of buyers. Over pricing your Fayetteville / Fort Bragg area home shrinks the prospective buyer pool by more than 50 percent. It further illustrates that a property priced just 15 percent above the market value appealed to none of the qualified buyer pool.

Time on market can also significantly impact the value of your home. Your home will attract the most interest from buyers and real estate agents when it initially appears on the market, with activity decreasing as the market time increases.

As the chart shows, the most opportune time to generate a sale on your Fayetteville / Fort Bragg area home is three to seven weeks after listing it for sale.